ĐẸPMÃ is our Bính Ngọ gift set, built on a “mã” that isn’t random.
Type PMAX in Vietnamese Telex and max flips into mã: PMã. A happy accident turned brand signature – perfectly on-theme for the Year of the Horse.
The idea: đẹp should be visible and proven, beautiful numbers on the dashboard, beautiful growth in the report, beautiful work people can’t ignore.
The set includes a notebook, tote, pillow, and the Quẻ ĐẸPMÃ fortune deck, each labeled [Item] ĐẸP MÃ, with punchy lines made to be used, kept, and quoted.
CREDIT:
Agency: PMAX – Total Marketing Partner
Concept & Content: Keo
Senior Designer: Huy Pham
Project Manager: Loan Tran
Project Team: Trang Tran, Ngan Nguyen, Linh Thach
unsugared K. 