Plain faces (mặt mộc) are common. But have you seen “Tóc Mộc” – plain hair? We came up with the new concept to define the gentle-cleansing benefit of the product, then introduced it through a visualization of the feelings it brought – airy as a breeze, and weightless as a cloud.
CREDIT:
Client: Purité De Prôvence
Agency: Circus Digital
Creative Director: Huy Nguyen, Minh Ngoc
Associate Creative Director: Mita Vu
Art Director: Keo
Copywriter: Quynh Ngan, Khoi Ho
Designer: Duy Ba Nguyen, Ha Phuong, Trang Vo, Nhanh Dang
Visualiser: Ry Nguyen
Director: Mauricio Osaki
Production House: Rolling Action
unsugared K. 