The brand’s guiding principle – simplicity, in ingredient and function. Product’s benefit and RTB – superb moisturizing from olive oil. Target audience’s lifestyle – choosing simplicity. Watch to see how we portrayed the connection between all of those elements in 30 seconds, wrapped in an engaging story with a twist.
CREDIT:
Client: Ôliv
Angecy: Circus Digital
Creative Director: Huy Nguyen, Minh Ngoc
Associate Creative Director: Maika Nguyen, Mita Vu
Art Director: Keo
Copywriter: Huong Mai, Quynh Ngan
Designer: Truc Linh, Trang Vo, Thu Truong
Director: Evan Theo
Production House: The Paper Clip
unsugared K. 