The brief was to create relevancy for Samsung fridges – not 1, but 2 – in the holiday season. Our idea was to position the fridge – the heart of the kitchen, which is the heart of the house – as the centerpiece of the Festive season, inspiring and empowering people to have all-rounded holidays. The idea was then turned into a mood-boosting two-part video and a series of fun digital activities.
Each part of the video aired separately received 16-18M views.
CREDIT:
Client: Samsung
Agency: Circus Digital
Creative Director: Huy Nguyen, Minh Ngoc
Art Director: Keo
Copywriter: Huong Mai, Hoa Ho
Designer: Truc Linh
Director: Le Quan
Production House: Vaib
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