Bliss Premium Gelato

Bliss is a premier gelato and yogurt producer rooted in the vibrant city of Saigon, Vietnam. Renowned for its dedication to quality and flavor, Bliss creates irresistible desserts crafted from the finest natural ingredients. The brand embodies a perfect harmony of healthful goodness and indulgent delight, delivering a taste experience that’s truly unforgettable. Slogan: “Naturally Good. Insanely Good”.

In 2023, Bliss undertook a transformative rebranding journey, reimagining its identity and redesigning its packaging to strengthen brand recognition and leave a striking impression. The new packaging introduces a bold and contemporary aesthetic, featuring abstract elements that artistically represent the core ingredients of each flavor. This creative approach not only celebrates the uniqueness of Bliss’s offerings but also embodies the brand’s passion for innovation and commitment to delivering exceptional, high-quality desserts that captivate and inspire.

Photos below were produced by Bliss Premium Gelato Team

CREDIT:

Client: Bliss Premium Gelato

Creative Director: Kuro Tensai

Art Director & Designer: Keo

Account Team: Mas Truong