Since 2018, AIA has raised their new mission – To help people live a Healthier Longer Better Life. This “Hãy Sống” (Let’s Live) campaign aims to bring that message to life. We translated the brand spirit into dynamic yet relatable and intimate videos, first to launch the campaign, then to convince people that optimism is the secret key to living life the way they want. How do we tell inspirational real-life stories that are visually striking, emotionally impactful and still deliver the brand’s uplifting spirit? Here are our fresh takes on them.
CREDIT:
Client: AIA Vietnam
Agency: Circus Digital
Creative Director: Huy Nguyen, Minh Ngoc
Associate Creative Director: Mita Vu
Art Director: Keo
Copywriter: Chi Do, Huong Mai, Khoi Ho
Account Team: Thao Nguyen, Bao Chau, Linh Nguyen
Director: An Bui
Production House: YOLO Pictures
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